Running 4 Active Fractional Engagements

Brandon Redlinger

Fractional VP Marketing · AI-Native GTM Operator

B2B SaaS marketing leader compressing what used to take a 5–10 person marketing org into a fractional engagement by wiring AI into the GTM stack itself. 15+ years operating across demand gen, ABM, product marketing, and growth.

$0M
Pipeline generated across current fractional book
0M
LinkedIn impressions, trailing 12 months
0%
Stack & Scale newsletter open rate (2x B2B benchmark)
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The Operating System

Growth With AI + GTM Engineering

Most fractional VPs sell hours. I sell a system. Here's the stack I wire into every engagement. Signals come in, get enriched and scored, fire actions, and feed measurement back to the team.

01
Signal
Closed-Won deals
Web visits (anon)
LinkedIn engagement
Reddit / X mentions
Event badge scans
Granola call transcripts
02
Enrich & Score
Clay workbooks (×6)
Claude Code + MCP
ICP scoring (10-pt)
Tech-stack filters
Persona research
Trigger detection
03
Act
HubSpot sequences
SalesLoft cadences
LinkedIn comment-to-DM
Paid LinkedIn ABM
Slack rep routing
Zapier orchestration
04
Measure
Vibe-coded dashboards
Embedded chat-with-data
HubSpot / Salesforce
Notion ops layer
Live pipeline reporting
CEO chatbot interface
Track Record

Fractional Engagements and Marketing Leadership Roles

Current fractional engagements plus past in-house VP and Head of Growth roles. Filter by capability. The top-left badge on each card indicates current vs. previous.

Interactive Diagnostic

Where's the Portfolio Company on the PMF Curve?

The single most expensive mistake in PE-backed software is running Series B playbooks at Seed-stage portcos. Click a level to see how I'd prioritize the first 90 days.

Diagnose before you prescribe. Most growth operators jump to tactics before they know which constraint they're solving for. This framework is from First Round Capital, modified for fractional engagements at lower-middle-market software companies.
Thought Leadership Platform

Stack & Scale

Newsletter + LinkedIn platform on AI-native GTM for growth-stage B2B SaaS. Built from zero into a credibility engine that drives inbound deal flow.

30,865
LinkedIn followers
1.54M
Trailing 12-mo LinkedIn impressions
1,547
Newsletter subscribers (0 to 1.5K in 8 mo)
46.7%
Newsletter open rate (2x B2B benchmark)

Inbound partnership outreach

LinkedIn · thought-leader collaboration
Perplexity · AEO frameworks discussion
Snowflake · GTM data partnership
Demandbase · ABM content partnership
Zapier · AI workflow co-marketing
Three posts above 100K impressions · including 231K on the AI origin story
Career

15+ Years Operating

From first marketing hire at Series A startups through VP roles at acquired companies. Most recently, a full fractional book.

Sept 2024 – Present
Fractional VP Marketing
Various B2B SaaS clients
Four concurrent fractional engagements across seed-to-growth-stage B2B SaaS. Owning demand, ABM, PMM, and GTM strategy as the only marketing leader on most accounts.
$9.2M+ pipeline4 active clients
July 2025 – Present
Founder & Publisher
Stack & Scale
Newsletter + LinkedIn platform on AI-native GTM. Built from zero to a credibility platform driving inbound deal flow.
30,865 followers46.7% open rate
Jan 2024 – Sept 2024
VP, Marketing
Chili Piper
Led repositioning, rebranding, and new platform launch. Managed 5 FTE plus 5 contractors across PMM, design, demand gen, paid, ABM, content, partnerships, and field marketing.
$7.2M pipeline3.2M organic impressions
July 2022 – Jan 2024
VP, Marketing
Crosschq
Owned the full marketing org, then expanded scope to SDR, partnerships, and community. Took partnerships from 10–15% of pipeline to 30% by cutting partner roster from 30+ down to 3 strategic relationships.
+39% pipeline42% less budget
Jan 2021 – July 2022
Senior Director, Product Marketing
Revenue.io (formerly RingDNA)
Led the rebrand from RingDNA to Revenue.io. Stood up the entire product marketing function from scratch across multiple product lines.
Full rebrandPMM function 0-to-1
May 2020 – Jan 2021
Head of Demand Generation
Demandbase
Led demand, ABM, content, field marketing, and partnerships after the Engagio acquisition. Built programmatic and strategic ABM programs targeting mid-market and enterprise.
$120 pipeline / $1 spend+47% QoQ
Sept 2016 – May 2020
Head of Growth
Engagio (acquired by Demandbase)
Early GTM team hired by Jon Miller for "brand and demand." Owned demand, PMM, and the SDR org of 11 during growth from ~$1M ARR to ~$10M ARR and acquisition.
4x pipeline growth3.5x ARR growth
Get In Touch

Want To Compare Notes on Growth Ops?

Always happy to talk through portco diagnostics, AI-native GTM stacks, or where the leverage is at a specific stage.